What do they think of us?

Finns love to ponder that question. The good news? We have a strong reputation! Themes like quality of life, equality, sauna (of course!), education, and happiness define Finland in the global eye.

But did you know... the USA talks about Finland more than any other country? Over 80,000 headlines in 2023 alone! This has shifted how Americans see us and created a surge of interest in Finnish culture.

The keys to our success:

• Equality & strong social welfare: Finland ranked #3 globally for equality in 2023 (Anholt-Ipsos Nation Brands Index). Americans are taking notice!

• Making a positive impact: Our efforts to reduce poverty, defend human rights, and promote social justice resonate in the US.

• The happiness factor: It's a headline-grabber! In a nation founded on the "pursuit of happiness", our message works.

Question for Finnish brands: Are you emphasizing these strengths in your US-facing communications? If not, it's prime time to tap into this positive perception!

Ready to build your path into the US market?

Get in touch! We'll help you leverage Finland's unique brand.