Influencer marketing is here to stay!

Nordic brands, take note: Influencer marketing is here to stay!

With a projected market value of $69.92 billion by 2029, this strategy isn't slowing down. But to successfully connect with a US audience, you need to be aware of these key trends:

#1: GET REAL

US consumers, especially Millennials and Gen Z, crave authenticity. Ditch the overly polished image and partner with influencers who reflect your brand's genuine values.

#2: GET SMALL

Nano-influencers with smaller, highly engaged audiences are the new power players. They foster trust and drive real conversions.

#3: PURPOSELY PURPOSEFUL

Sustainability and social responsibility matter. Collaborate with influencers aligned with causes your brand believes in.

#4: DOWN THE FUNNEL

Influencers aren't just for awareness anymore. They can impact your entire sales funnel, from initial interest to lasting loyalty.

#5: LISTENING

Social media listening is your secret weapon. Understand your US audience's preferences and find the perfect influencer match.

The bottom line: Build long-term relationships with influencers who embody your brand's message and resonate with your target audience. Authenticity and genuine connection are key to success in the US market.

Need help navigating these trends? Let's chat!