Collaborating with US brands

Is your company or brand looking to expand your reach and make a splash in the vast and dynamic US market? 

Collaborating with US brands could be your ticket to success! 

Here are some ideas on how to forge captivating partnerships and enhance consumer awareness in the US:

Embrace Nordic Values: 

The Nordic region is known for its sustainability, innovation, and design excellence. Highlight these shared values if possible in your outreach to resonate with US consumers.

Do your Research: 

Identify potential US collaborators that align with your industry and target audience. Whether it's fashion, tech, or sustainability, finding the right match is key.

Leverage Common Goals: 

Highlight shared goals and objectives. How can the collaboration help both parties achieve their business objectives in the US market?

Cultural Sensitivity: 

Understand the cultural nuances of the US region. Respect their values, traditions, and business etiquette. Building a strong rapport is essential.

Create Unique Experiences: 

Develop joint marketing campaigns, events, or products that showcase the fusion of Nordic and US influences. Consumers love authentic and culturally rich experiences.

Leverage Digital Platforms: 

Use social media and online platforms to promote the collaboration. Engage with your combined audience, sharing the story behind the partnership.

Track & Measure: 

Implement tracking metrics to measure the success of your collaboration. Analyze consumer engagement, website traffic, and sales to gauge the impact.

Maintain Relationships: 

Once the collaboration is underway, nurture the relationship with your US partners. Long-term partnerships can lead to sustained success.

At 110p we have learned that the Nordic connection can offer a unique and appealing angle for US consumers. 

By embracing shared values and forging strategic partnerships, you can captivate the US market and boost your brand's awareness in an exciting and authentic way.