Nordic companies

Few thoughts for the weekend on why the Nordic companies are or at least they should setting their sights on the U.S. market. 🇺🇸 🇫🇮

Nordic countries have long been champions of equality, creating societies where everyone has a voice and opportunity. This commitment to fairness extends to their business practices, making them natural partners for U.S. companies aiming for a more inclusive future.

Environmental consciousness is deeply embedded in the Nordic ethos, and this aligns perfectly with the growing demand for sustainable solutions worldwide. Nordic companies bring innovative technologies and green practices to the U.S., contributing more to the eco-friendly business landscape.

The Nordic emphasis on holistic well-being and work-life balance is a model that many try to copy. Companies from the Nordics understand the importance of employee satisfaction and its impact on productivity. This philosophy resonates strongly in the U.S., where well-being is gaining prominence as a strategic business goal.

Nordic countries have also perfected the art of thriving in a fast-paced world while maintaining quality of life. This positive outlook shines through in their products and services, attracting U.S. consumers seeking functionality and genuine joy.

Speaking from personal experience, I have witnessed the power of effective branding and smart partnerships. At A 110 Percent Oy, we are revolutionizing the US market through influencer marketing that aligns seamlessly with our Nordic client's visions. We are bringing out our service with Finnish “SISU” (the ability to persevere through the toughest of circumstances) together with partners and influencers who authentically represent our client values and visuals, all while targeting the right audiences.

As Nordic companies expand their horizons, they are not just exporting goods and services; they are exporting a way of doing business that is ethical, sustainable, and people-centric. We believe that together with U.S. partners, we are shaping a future where success is measured not only by profits but by the positive impact made on society and the planet.


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Potential Risks for Nordic Brands